Efteamum Rajin

SEO Professional & Website Strategist

Efteamum Rajin is an SEO professional and website strategist specialising in local search optimisation for New Zealand service businesses. He develops website structures and Google Business Profile strategies that improve local search visibility for service businesses. Efteamum started working in SEO in 2021 and founded MyBrandE in 2022.

Work With Me

Featured In & Associated With:

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Specialised SEO Strategy

Website structure and planning

Efteamum creates website plans that decide which pages a business needs. He identifies valuable keywords and maps them to specific service pages and location pages, ensuring search engines understand what the business offers.

Topical authority and content planning

Efteamum builds topical authority by planning content clusters. He maps out the blog posts, case studies, and project portfolios a business needs to cover a topic comprehensively. This structured approach helps establish the brand’s expertise.

Google Business Profile optimisation

He connects website data to the Google Business Profile. Efteamum ensures that services listed on the website match the primary categories on the GBP listing. This creates consistent signals that improve visibility in local map results.

Professional
Background

Founder of MyBrandE

Efteamum founded MyBrandE in 2022 to provide website planning and SEO strategy for New Zealand service businesses. As Head of Strategy, he leads SEO planning for clients across trades, professional services, and healthcare sectors.

Career history

Efteamum started working in SEO in 2021, focusing on local search optimisation for service-based businesses. He specialises in website architecture planning and Google Business Profile management.

Frequently Asked Questions

Efteamum Rajin is an SEO professional and website strategist. He founded MyBrandE in 2022, where he develops website structures for local businesses in New Zealand.

Efteamum provides website structure planning and local SEO strategy for New Zealand service businesses. Services include Google Business Profile optimisation, content planning, and technical SEO implementation.

Yes. His primary expertise is local SEO. He helps service-based companies capture more visibility in their local markets through website planning and Google Business Profile optimisation.